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Guidelines for Businesses

VeritaTrust helps businesses collect verified feedback and respond publicly. These guidelines explain how to use the platform responsibly and build long-term trust.

1Claim and maintain your profile

Only authorised representatives should claim or manage a business profile. Keep your company information, logo, and contact details accurate so customers can identify your brand correctly.

2Responding to reviews

  • ✓Reply professionally, even to negative feedback.
  • ✓Address the customer's experience and offer constructive next steps.
  • ✓Do not disclose private customer data in public responses.
  • ✓Avoid aggressive, misleading, or retaliatory language.
  • ✓Use responses to demonstrate accountability and service quality.

3Reviews you cannot remove

Honest reviews that comply with our guidelines generally cannot be deleted simply because they are negative. Instead of requesting removal, we encourage you to respond publicly and improve the underlying customer experience.

4Prohibited business practices

  • ✓Offering incentives only for positive reviews or conditioning rewards on star ratings.
  • ✓Asking employees, friends, or agencies to post reviews without a genuine customer experience.
  • ✓Submitting reviews about competitors or coordinating review attacks.
  • ✓Misrepresenting your identity or claiming profiles you do not represent.
  • ✓Attempting to bypass moderation, verification, or blockchain anchoring rules.

5Reporting abuse

If you believe a review is fake, defamatory, or violates our guidelines, use the official reporting tools or contact our team with evidence. We investigate reports fairly and may request additional documentation.

6Data, privacy, and compliance

Business accounts must respect customer privacy and applicable regulations, including GDPR where relevant. Do not use review data for unsolicited marketing without proper consent.

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